“It focuses on academic readiness, rather than on the social and emotional readiness that used to be stressed at that age. Which is why we make sure to keep the social, emotional, and, most of all, creative aspects alive in our products!”
“They're for kids who need a little extra to get them involved in reading. They're aimed at reluctant readers and combine a simple text with fun. The words can be sounded out, but there are also picture clues and other elements of traditional beginning readers.”
“If you ask a kid to choose between a book and a toy, 80% of them will want toys. Basically we try to trick them into reading by turning toys into fun books.”
