“You have to make a conscious effort to put yourself out there and become recognized with your brand. When people recognize you, like you and trust you, that generates positive word of mouth about you and your business. That?s a crucial part of branding.”
“I think that can be a great way of standing out, especially when you?re talking about your business. If you?re in a setting where others are talking business, like at a chamber meeting, you definitely want to show up in a white chef?s jacket if that?s what you?re known for. Branding is so visual, and that?s something very powerful people sometimes overlook.”
“The first thing [companies] tend to do is talk to lawyers who tell them to wait and say nothing. So they go dark, and during that period a secondary crisis develops because they are seen as not being candid or not caring, or [not] even interested in the issue.”
